Art of Explanation

The Art of Explanation

A book by Explainer Academy host Lee LeFever

The Art of Explanation (Wiley, 2012) is a guide to making ideas, products and services easier to understand. It builds Lee LeFever's experience in creating explainer videos for Common Craft members and clients since 2007.

The book has received international acclaim and has been translated into seven languages. Read 100+ reviews at

The Art of Explanation can be purchased wherever books are sold and online:,,
Barnes & Noble
Apple iTunes

eReaders and Audiobooks:

Amazon Kindle, Apple iBook,
Enhanced ebook includes videos in the book for Kindle and Apple devices.
Audiobook on Audible

Translated Versions

The Art of Explanation has been translated into six languages. They are:

Watch the Book Trailer


Book Information

Title: The Art of Explanation
Subtitle: Making Your Ideas, Products and Services Easier to Understand
Publisher: Wiley
Publication Date: October 23, 2012
Details: Paperback, 226 pages
ISBN: 978-1118374580 (1118374584)
Price: $27.95(US)