I'm serious. Your boss, your team, your students, your audience will never truly appreciate what you bring to the table without clear and understandable communication. Your job depends on it.
I know what you're thinking. You're smart. You have experience. Your knowledge is deep and you know the details. Isn't that enough?
My answer is no. Having the right information is only half the battle. Being able to repackage that information into a form that engages and delights your audience is the other half and something you can't take for granted.
In short, there is no better way to maximize your hard work, experience and talent than learning how to share it more effectively with clear, concise explanations.
That’s why Explainer Academy courses matter.
- Chris Savage, CEO, Wistia
This course will teach you to design communication to be crystal clear and understandable for your audience. You'll come out of the Master Course with a new and powerful approach to turning unfamiliar or complex information into clear explanations that earn attention and action.
The focus of the Master Course is "repackaging" strategies that help you build explanations that account for your audience's capabilities and the situation. If your job depends on clear communication and helping others learn, this course is an essential part of your professional development that will be with you forever.
builds onto the Master Course and teaches a proven do-it-yourself method for creating animated videos that will help your explanations live forever.
common, affordable tools like PowerPoint, Keynote and screencasting software, the Media Maker Course teaches
the “Six Skills of Animated Video Production”. The skills are:
If you have an interest in creating animated videos, this course is the perfect place to start. It is designed to account for beginners that may need help with the basics and more advanced learners who are looking for new methods.
Lee LeFever has been a professional explainer for over 10 years.
He is the founder of Common Craft, an international keynote speaker and author of The Art of Explanation (Wiley, 2012). He is also credited with inspiring the online "explainer" video industry. In his work, he's helped companies such as Google, Intel, LEGO and Ford to explain their products. His explainer videos have been viewed over 50 million times and licensed to professionals and organizations in over 50 countries.
Are you a presenter in meetings or conferences? Do people depend on you to help them learn new things? Are you an influencer or leader?
If so, there is a good chance that learning to design clear communication could help you earn more respect, attention and action.
The potential of clear, understandable communication to make a huge difference is not limited to specific industries and organizations.The possibilities are nearly endless.
Here are just a few situations where it matters:
• Introducing a new project
• Presenting research to a group
• Changing a company policy
• Making your case for funding
• Training colleagues or customers
• Demonstrating a product
• Or even requesting a new position
Carefully crafted explanations and animated explainer videos will help you make the most of these opportunities. Your ability to build support, respect and attention depends on others understanding your ideas.
There are times where understanding truly matters. Don't take these situations lightly.
Learn to anticipate confusion and design your points so that misunderstanding is impossible.
- Kalpita Kothary, Co-owner & Engineer, Minky
- Darren Barefoot, Capulet
- Bonny Hart, ESL Teacher, NYC
- Anastasia Fuller, Content Strategist, Juxtaprose